Nestled at the tri-border of Luxembourg, France and Germany, along the Moselle River, the Schengen Museum reflects on the journey towards freedom of movement – and its relevance for Europe today and tomorrow. Since 2024, as part of our ongoing collaboration, we supported the next phase of the museum’s transformation: from a temporary website and digital assets to social media relaunch and communication across platforms — currently finalising a new website to go live on opening day. This work contributes to a broader effort to strengthen cross-border tourism and memory culture in the region — and reflects a shared commitment to clarity, accessibility and social relevance. More to come.