Claudia Eustergerling is a communication designer, strategic thinking partner and founder of Claudia Eustergerling Design. Driven by curiosity, her work starts before design — with questions about identity, positioning, communication and direction. She is known for connecting perspectives, challenging assumptions and making thinking visible through projects, conversations, workshops and publications. Her work has been recognized with several international design and branding awards, including the German Brand Award.

strglng® stands for this way of working: observing, reframing, simplifying — and translating complexity into clear, tangible outcomes. Her practice focuses on identity and branding, communication and digital presence, as well as transformation and reorientation processes — always guided by conscious decisions, purposeful design and long-term thinking.

Depending on the challenge, Claudia works independently or together with a dedicated team. Long-term collaborators contribute complementary expertise in strategy, digital experiences, spatial communication and implementation — united by the same intention: creating clarity, direction and meaningful change.

Reinvention by design describes how we help organisations rethink identity, branding, communication and direction — and bring these into form through design. Reinvention is not about starting from scratch. It is about building consciously on what already exists before imagining what could be and deciding what should change.

At Claudia Eustergerling Design, we question the status quo, explore new perspectives and reframe questions. By connecting what already exists with what could emerge, we help organisations find clarity, direction and meaningful change.

Thinking and design are not separate disciplines.
Design is how thinking becomes visible.