Fly it safe!
How we turn the need of public awareness about new EU Drone Rules into a national outdoor campaign
The Ministry of Mobility and Public Works and the Directorate of Civil Aviation (DAC), trusted us to draw attention to the new European directive on drone piloting by a public awareness campaign as markets explode involving new risks besides fun. That said, together we explored and framed the multidisciplinary challenge which turned out in a national Out-of-home campaign. All to sensitize on safe and responsible piloting of drones and inform about new requirements in alignment to European activities and existing sources. The regular exchange with the clients’ team allowed us to develop an individual style that allows identification with Luxembourg, while it follows DAC’s corporate guidelines. Our media partners provided excellent and close collaboration.