Sometimes it starts with a conversation. When discussing quality, sustainability and long-lasting products with Sebastian, one of our designers, the work of New Tendency kept coming up, a Berlin-based studio known for translating Modernist principles into contemporary objects. This led Claudia to invite Manuel Goller, founder and creative director of New Tendency, for a Design Friends lecture at Mudam Luxembourg. His position is clear: design is not just about form, but about continuously challenging the status quo. The catalogue, developed within the existing Design Friends framework, was designed by Sebastian, translating these ideas into a clear and precise visual language. A lecture shaped by questions around responsibility, material and long-term thinking.