Design Friends No 18
Transporting the designer's vision through image selection
“Mobility is light” was the topic of this Design Friends Talk with Murat Günak, one of the pioneers of e-mobility, an internationally renowned automotive designer and co-founder of MIA. Guess what, his ideas are up to date now more than ever! We are still happy Claudia was trusted to design the monographic catalogue. How can the brochure reflect the designer’s career and convey his vision? After thorough research, this was achieved solely through the targeted selection of images as format and layout grid are predefined. You probably are not surprised Claudia opted for the main middle double page to present the concept named ‘mindset’ to honour Murat Günak’s innovative work.